Into the Mind of an Event Strategist

This webinar takes place on November 3, 2026, from 11:00 to 12:00 in Chicago. A group of event strategists will discuss pivotal decisions that shaped their events, focusing on the importance of deliberate design choices. Each panelist will share one specific decision from their experience, supported by insights on its outcome. Facilitated by Devon Montgomery Pasha, the session aims to enlighten attendees on distinguishing strategic decisions from defaults, showcasing examples of how minor changes can lead to significant shifts in attendee behavior. Participants will also learn to communicate design intent effectively to stakeholders concerned with logistics.