Discussion on realizing benefits and user experience as a competitive advantage

The event will take place at Netlife in Oslo on October 14, 2026. The conversation will focus on how to realize the benefits of product development and the impact of good user experience on competitiveness. Cecilie Smestad from Aidn and Aleksander Naper Eriksen from Netlife will discuss how to measure the value of design and product work, and whether a good user experience is, in fact, a competitive advantage.